The peak for “iphone” happened in 2012 with the release of the iPhone 5. Halloween - 10/29/2020 - 1,000,000+ queries Daylight savings time 2020 - 10/30/2020 - 1,000,000+ queries Blue moon on Halloween - 10/30/2020 - 200,000+ queries Blue moon - 10/30/2020 - 500,000+ queries Daylight savings - 10/31/2020 - 1,000,000+ queries Certainly a blue moon that happens on Halloween is interesting and enough people have searched about full moons earlier in the year for those queries to make our list (Example: Strawberry Moon - 6/4/2020 - 500,000+queries) but the subject of Daylight Saving time driving not one but two phrases into the top 3 across two days is odd. She was the first Black female newspaper editor and publisher in North America and fought for abolition and women’s suffrage. Some of the most memorable and effective campaigns in recent history have been for commodity products. Stay tuned to see what happens next. The iPhone 7 is the clear winner when we compared the model search terms with a timeframe of the last 5 years. Bolthouse has estimated annual revenues of … We launched a new three-package strategy, with aggressive single-serve price promotion, and within nine months we had surpassed Odwalla to become the top-selling juice maker in the country. We Are The Champions Of the 93 keyword phrases we collected in October 2020, 39 of them were sports related. Our sales were up; our market share was up. Jeff was the CEO of Bolthouse for 6 years before helping sell the business to Campbell's Soup Company in 2012. We supplemented our TV ads—one involved rockets and explosions, another a scantily clad model rhapsodizing about carrots—with a web series featuring two slacker grocery store clerks and an @babycarrots Twitter feed that poked fun at popular junk food brands. Back-office functions such as finance and legal have been integrated, but we’ve retained control of operations, sales, and marketing, with the understanding that headquarters resources are available to us. How vending machines, a model in skimpy clothing, and a killer tagline brought boring old carrots into the cool crowd. The other phrases were driven by news or other events of the day. Welcome to the AMPlifier – a spotlight on the latest and greatest industry updates. Bolthouse Farms, founded 1915 in Grant, Michigan, is a vertically integrated farm company specializing in refrigerated beverages. Campbell had the vision to see the potential in the fresh food category and in the Bolthouse brand. So we have worked hard to improve efficiency, keep costs down, and pass those savings on to customers. Take our Veggie Snackers. The Trump town hall was queried more than the Biden one. The NBA and MLB had their championship series occur in October. Our CEO, Jeffrey Dunn, was recently interviewed by Annika Durinck with FreshPlaza, ... By 1950, Bolthouse Farms was a leading carrot supplier in the Midwest known for flavor and quality. Perhaps our biggest achievement, however, has been to work through the Produce Marketing Association to persuade Sesame Street to lend its brand to us and other association members without a fee. Jeff Dunn, CEO of Bolthouse Farms: “The growth of plant-based foods will continue on a steep trajectory in coming years” The success of “Eat ’Em Like Junk Food” gave us the courage not only to advance our own corporate agenda but to lead our industry into competition with the world’s less-than-healthful food marketers. But our customer base is intensely loyal and growing. Read More FACEBOOK TESTS NEW OPTIONS TO ADD MOTION EFFECTS TO STILL IMAGES IN FEED Facebook is testing some new visual effects options for still images posted to News Feed, which add simulated, video-like movement to your pictures. The company had spent a total of maybe $100,000 on marketing before, and we were about to spend $2 million in a single year. See Jeff Dunn's compensation, career history, education, & memberships. We wanted to use it as a springboard into the snack industry—not just for Bolthouse but for the entire produce industry. But we took the gamble, and it paid off. You never know what you might learn. Also, Amazon Prime Day got moved from July to last month because of the pandemic. The company operates facilities in Prosser, Washington. I had the pleasure to speak with Jeff Dunn, CEO, to find out more.“These past 120 days or so have been about carving ourselves out BAKERSFIELD, CA - The news of Bolthouse Farms’ break from Campbell Soup Company rocked the produce newswire earlier this year. Harvard Business Publishing is an affiliate of Harvard Business School. We installed the first Bolthouse vending machines at two high schools, where they stood alongside traditional ones full of chips and soda. Second, we benefit from Campbell long-term outlook and financial strength. Our private equity investors wanted to exit eventually, so we had to be disciplined about costs. The fly that landed on Mike Pence’s head drove people to search as did the House seeking to invoke the 25th Amendment, which allows a president's Cabinet or Congress to intervene when a president is unable to conduct the duties of the office. We still don’t have brand name recognition on the scale of soft drinks. Bolthouse Farms CEO Jeff Dunn joins the On the Move panel to discuss why his company is transitioning into plant-based food. The company changed hands once again in June 2019, wh… Then, Kayleigh McEnany tested positive for the virus. Then, in 2010, came the big push: a multimillion-dollar marketing campaign—“Eat ’Em Like Junk Food”—that used tongue-in-cheek TV, print, and digital ads to liken baby carrots to Cheetos, Doritos, and other snack food favorites. When Dunn became the CEO of Bolthouse, in 2008, he had 20 years’ experience in the soft drinks industry. Copyright © 2020 Harvard Business School Publishing. We’re simply co-opting their tactics and, I hope, creating a healthier society as a result. After the conclusion of the month, we look at the phrases we collected along with their volumes to get an understanding of what drove queries for the month. Like most agricultural businesses, the company had been preoccupied for much of its 93-year history with supply: getting its products—primarily carrots but also juices and dressings—from the field and the factory to the family dinner table. COVID-19 made its way through the White House early in the month, with the President and Hope Hicks being the first ones to get it. Read More That’s a wrap on this week’s feed. Read More NEW REPORT PREDICTS THAT TIKTOK WILL SURPASS ONE BILLION USERS IN 2021 "TikTok has seen sharp growth in active users by amassing a sizable global footprint in 2020 — nearly tripling in size since 2018.
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