Puppy chow is a popular sweet treat in the Midwest that's typically made with General Mills' Chex cereal, peanut butter, chocolate, and powdered sugar. No, puppy chow is not dog food, it's the best snack you'll ever have, and a staple at parties, sleepovers, etc, in the Midwest. I’ve also heard it called Reindeer Chow because a lot of people make it during the holidays. Whatever it’s called it’s generally made with the same ingredients – chocolate, peanut butter, crispy rice cereal squares, and confectioner’s sugar. This irresistible sweet snack is commonplace at children’s birthday parties and potlucks. Advertisement. If you’re not from the midwest, then you probably don’t understand. Puppy Chow is also known as Muddy Buddies, but here in the midwest, we’ve always called it Puppy Chow. The Midwest is filled with a ton of classic recipes from comforting hot dish to sweet and snackable puppy chow, but people from the coasts may never … Puppy chow, the human food, is made by pouring melted butter, peanut butter, and chocolate chips over Chex cereal, mixing well, then dumping the mixture into a bag full of powdered sugar. Puppy Chow. If you’re in other parts of the country, perhaps you’ve … If you’re from the Midwest, you’re probably super proud and have a lot of Midwest pride. No, not the stuff you feed your young dog, but a tasty, chocolatey, peanut buttery rice cereal snack that others of us know as "muddy buddies." Midwesterners have their own way of life. It has all the elements of a good party food: sweet, salty, crunchy, and just messy enough to allow you to use “Gotta go wash my hands” as an excuse for leaving an awkward conversation. And there are definitely phrases that only midwesterners say. Is it Puppy Chow or Muddy Buddies? 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