The Matterhorn, Switzerland’s highest and most famous mountain, appears on the packaging on the the two triangles at both ends. According to Schott's Food & Drink Miscellany the sizes and number of peaks for Toblerones are as follows: For the yearly Toblerone Schoggifest, a special oversized bar is created to celebrate the bar's anniversary. These include: In 2016 two peaks were removed and larger gaps were introduced between each peak, in two of the bars in the United Kingdom, to cut the weight of the bars and reduce costs, while retaining the same package size and retail price. Theodor Tobler came up with the distinctive teardrop shape and packaging. Its special recipe, triangular shape and instantly recognizable logo made it distinct. [24][25], The largest-sized Toblerone in production[26] is featured as a running gag in the 2017 Netflix series Neo Yokio. Privacy Policy Terms of Use This change reduced the weight of the 400g bar to 360g and of the 170g to 150g; other sizes of bar were unaffected. [22], In 1995, it was revealed that the Swedish politician Mona Sahlin had misused her government-issued credit card for unauthorized purchases. However, according to Theodor's sons, the triangular shape originates from a pyramid shape that dancers at the Folies Bergères created as the finale of a show that Theodor saw. [3][4][5], The triangular shape of the Matterhorn in the Swiss Alps is commonly believed to have given Theodor Tobler his inspiration for the shape of Toblerone. demand for Tobler’s chocolate products was so great that Jean Tobler founded a chocolate factory of his own and establishes the “Fabrique de Chocolat Berne, Tobler & Cie”. In July 2017, in response to Toblerone's 2016 reduction in size, UK variety store chain Poundland launched its own version of Toblerone called "Twin Peaks", which is larger than the modified Toblerone bar. Since the 1970s, other variants of Toblerone have been produced. [17] In the 1970s and 1980s, it was manufactured under license for the Yugoslav market by Kraš in Zagreb (present-day Croatia). Toblerone is a play on the founder's family name and the Italian word for honey and almond nougat. [27], Media related to Toblerone at Wikimedia Commons, This article is about the chocolate bar. In 1970, it merged with Suchard, the makers of Milka, to become Interfood. Toblerone is a Swiss chocolate bar made with honey and almond nougat. Mondelēz (Kraft Foods Inc at that time) acquired the majority of Jacobs Suchard, including Toblerone, in 1990. The creamy chocolate, the sweet honey and the crisp almond nougat of Toblerone has made it one of the world’s most iconic chocolate brands for over 100 years. [16], In the past it has been manufactured in other locations including Bedford in England. Toblerone is a chocolate brand from Switzerland founded in 1867 by the house Tobler. Bar sizes range from ten centimetres to nearly one metre, all similarly proportioned. Sitemap. Toblerone was created by Emil Baumann & Theodor Tobler (1876–1941) in Bern, Switzerland, in 1908. It all starts in 1867 with Jean Tobler in Bern. After the Tobler & Suchard merger it was decided to create a new and single source for Marketing & Exporting the various products manufactured by both companies worldwide, Multifood. Another comparable product is Mahony,[18] produced by the company Chocolat-Frey AG in Switzerland. Created in 1908 by Theodor Tobler, this delightful Swiss chocolate has a name inspired by a portmanteau of its creator’s last name and “torrone,” an Italian word for nougat. She returned to politics in 1998.  /. Tobler & Suchard companies merged with the Jacobs coffee company in 1982 to create Jacobs Tobler & Suchard. Kraft acquired Toblerone from owner Jacobs Suchard in 1990. Kraš was producing Toblerone under license during the 1970s and 1980s. [6] The Toblerone brand was trademarked in 1909, at the Swiss Federal Institute of Intellectual Property in Bern.[9]. All Rights Reserved. The change was not well received,[12][13][14] with one MSP calling for "government action" by the Scottish Parliament over the change. [15] In 2018, it was announced that the bars would revert to their original shape, and the 150g bar replaced by a 200g bar. [citation needed]. The bar's weight represents the years of Toblerone, with the first bar in 2008 weighing 100 kg.[10]. ©Mondelēz International. The product's name is a portmanteau combining Tobler's name with the Italian word torrone (a type of nougat). Home Tobler (famous for Toblerone...)", "Toblerone Alters Shape of 2 Chocolate Bars, and Fans Are Outraged", "Higher costs take bite out of Toblerone, shrinking UK bars", "MSP calls for government action over change to Toblerones", Poundland unveils Twin Peaks, a Toblerone-style chocolate bar, "7 things you probably didn't know about the Toblerone chocolate bar", "Nej det handlade inte bara om Toblerone...", "Neo Yokio's big Toblerone is real, to the internet's delight", "There's A Huge Obsession With Toblerones In Netflix's "Neo Yokio" And It's Sparked A Weird Meme", https://en.wikipedia.org/w/index.php?title=Toblerone&oldid=990280330, Articles with unsourced statements from January 2016, Creative Commons Attribution-ShareAlike License, Kraft General Food (-2012), Jacobs Suchard AG (-1990), Interfood S.A. (-1982), Tobler (-1970), This page was last edited on 23 November 2020, at 20:31. [8], Theodor Tobler applied for a patent for the Toblerone manufacturing process in Bern in 1909. [citation needed], A similar product is the Croatian product Kolumbo, made by factory Kraš from Zagreb. is a play on the founder's family name and the Italian word for honey and almond nougat. Max E. Baumann, the son of Emil Baumann was made Director of this new Division. It is produced in Bern, Switzerland[2] and the bear symbol of the city is depicted in the logo. packages feature a bear on the side of the mountain. Because she had bought, among many other more expensive items, two bars of Toblerone, pro-Sahlin journalists attempted to downplay her abuse of parliamentary financial privileges as the "Toblerone affair". By continuing to navigate on this website or clicking on the close button you accept our policy regarding the usage of cookies.

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