For more information about market research analysts, visit, For a career video on market research analysts, visit, Market Research Analysts and Marketing Specialists. The BLS states that market research analysts typically need a Bachelor’s degree. Employment projections data for market research analysts, 2019-29, Office of Occupational Statistics and Employment Projections. In May 2019, the median annual wages for market research analysts in the top industries in which they worked were as follows: Percent change in employment, projected 2019-29, Note: All Occupations includes all occupations in the U.S. Economy.Source: U.S. Bureau of Labor Statistics, Employment Projections program. Fill out the form to receive information about: There are some errors in the form. Some work under pressure of deadlines and tight schedules. Market research analysts need strong communication skills when gathering information, interpreting data, and presenting results to clients. And while a computer can pull a graph showing how many customers rated their experience as “Satisfying,” it takes a professional to ask questions that will result in meaningful answers—and to interpret those answers in a useful way. The State and Area Data tab provides links to state and area occupational data from the Occupational Employment Statistics (OES) program, state projections data from Projections Central, and occupational information from the Department of Labor's CareerOneStop. © 2020 Rasmussen College, LLC. Advertising, promotions, and marketing managers plan programs to generate interest in products or services. Public relations specialists create and maintain a favorable public image for the organization they represent. Others work directly for employers as part of a marketing team at consumer and product firms. This website uses cookies to ensure you get the best experience. They gather data on consumer demographics, preferences, needs, and buying habits. Please select another program of interest. The BLS predicts employment of market research analysts to grow 23 percent through 2026, which is a rate much faster than the average occupation.*. Rasmussen College may not prepare students for all positions featured within this content. SOURCE: U.S. Bureau of Labor Statistics, Employment Projections program, Market research analysts and marketing specialists. “We take interviews and numbers and translate them into meaningful recommendations for our clients to act on.”, While the day-to-day work might sound interesting to you, it’s still important to know the economic fundamentals of a role before making any career plans. Compare the job duties, education, job growth, and pay of market research analysts with similar occupations. Are you self-motivated when you want to get to the root of a problem or solve a mystery? Within every occupation, earnings vary by experience, responsibility, performance, tenure, and geographic area. The wage at which half of the workers in the occupation earned more than that amount and half earned less. One obvious interest area is the salary you could potentially make in this role. It may also discuss the major industries that employed the occupation. Rasmussen College is a regionally accredited private college. Market research analysts must be detail oriented because they often do precise data analysis. Some market research analyst jobs require a master’s degree. Last Modified Date: Because most industries use market research, these analysts are employed throughout the economy. The Occupational Employment Statistics (OES) program produces employment and wage estimates annually for over 800 occupations. Typical level of education that most workers need to enter this occupation. Analytical skills. Video transcript available at https://www.youtube.com/watch?v=XXaw9K33lsU. Analysts help determine a company’s position in the marketplace by researching their competitors and analyzing their prices, sales, and marketing methods.

what does a market research analyst do

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