The Griffin, a mythical animal, plays with the idea that the car is daring and bold. That’s why many logos will have the company’s name clearly displayed and the surrounding area focused on color and design. Prestigious. Claude Johnson, the managing director of Rolls Royce at the time, stated that he wants a mascot that will embody absence of vibration, and “the mysterious harnessing of great energy and a beautiful living organism of superb grace.”. Rolls-Royce is a British luxury brand of evergreen limos – classical in their appearance, but prestigious and dependable. It’s clear that in the middle, we have three oval shapes that are combined and form a letter "T," but what most people don’t know is that in the beginning, the Toyota company started out as the industrial loom maker. This shows us how to place user experience over general design. However, Ford has chosen to stick to the original design, which remains unchanged for the past five decades. Sharp lines cut through the air with ease, and aggressive edges give off a powerful vibe to everyone who sees the logo. Ferruccio Lamborghini’s passion for the bullfighting sport is also reflected in the logo. Naturally, the motor has been redesigned, but the same principles were applied. The outcome is breathtaking, even though the horoscope played the role in design. Even though the logo was redesigned several times, they never abandoned their four rings, thus honoring Audi’s heritage. A visual identity demonstrates a business's core values, targets the right demographic, and embodies emotions that a brand wants its consumers to experience during the interaction and purchasing process. Just like today, when we have the wars between Samsung and Apple, McDonald’s and Wendy’s, an automobile industry rivalry existed from the very beginning between Ferrari and Lamborghini. It was also Lamborghini’s horoscope sign, but it also depicted the owner’s passion for the Spanish bullfighting – so much that Lamborghini used famous bull names when naming his cars. In the first iteration, Audi’s logo had the rings and the first letter of each company’s name inside. Basically, every adjective you’d want to be associated with this risky and thrilling sport. Subtlety goes a long way with Rolls-Royce. Bold. Many of these logos have a story behind them, but ultimately the design is supposed to resonate with you on a psychological level. Lord Montagu ordered a car from his friend and co-founder Charles Stewart Rolls, but he also wanted to add a sculpture of a gracious and elegant female presence. Logos can show a lot about how big a brand is. You associate all of these things with a brand image. In 2000, Saab was sold to General Motors and redesigned it, keeping the well-known griffin in some form. Except for Tesla, of course. Wild. Audi is the perfect example of a logo entirely without the wordmark symbols. This was a smart route to take in the launching of the brand because you can’t go wrong with simple and effective. You might be wondering why would we analyze a simple text logo, but the story behind Saab’s rocky journey is an interesting one, to say the least. Maserati started out as a family business – three brothers, represented by the trident. Each part of the vehicle is handmade and assembled, and that is why the price reflects the manufacturing process as well. That is why the trident’s tips are showing separate directions. When compared to other contemporaries like the Chevrolet Camaro or even the Javelin from AMC, many pony cars have undergone numerous changes when it comes to their logo design. Unfortunately, Saab went bankrupt and was purchased by the National Electric Vehicle Sweden, but since the manufacturing wasn’t in Scania anymore, the province decided not to let the new owners of Saab keep the famous Griffin. All car manufacturers in one place. and Ferrari who use it). The current symbol was redesigned for Toyota’s 50th anniversary in 1989. The color palette honors Scania, but it’s also very attractive and demands attention. There’s an interesting story about the sculpture that adorns every Rolls Royce. The emphasis was firstly placed on me mascot, “the Spirit of Ecstasy” because it draws attention – like a sculptured masterpiece on wheels. And after analyzing the original logo, we can clearly see why it was so popular. Looking for the top logo design companies? Racing is dangerous, but the shield implies the quality of materials from which the Abarth was made. Now you know how car logos influence your decision making. There is a rumor that the rings were supposed to signify the Olympics, but it has never been confirmed. The typography used was classic and, at that time, modern. The three points were standing for the sea, land, and air where their motors could dominate the industrialization. Colors have a variety of psychological emotions attached to them and it’s these emotions that come through when you see them. This ensures that every campaign or project is as optimized as possible. It’s in line with the brand vision, and by now, the design is so embedded in people’s minds that changing it would simply take away from the user experience and satisfaction. It’s not widely known that the fourth brother actually designed the brand’s logo. Car Logos We all know that a logo is a symbol that is used to identify a company and that appears on its products, so we did the largest collection of all logos from the best car brands in the world. These car logos are recognizable all over the world. The top car company logos in 2020 epitomize this strong brand recognition and loyalty through visual identity. When comparing the two logos, Lambo fans can get the sense that Ferruccio just wanted to prod the Ferrari’s ego, and show him that whatever Ferrari does, he will do better. Without the other unnecessary details and colors, this horse stands out. Toyota is a Japanese brand that’s been dominating the small to medium sized car market for years, and is quite popular with women, according to the study by Experian. Toyota's logo has a main -- but not widely-known -- meaning. How did it come to life? At Brown Box Branding, every successful campaign and project begins with an intensive discovery phase that pays off tenfold once it’s time to execute the campaign. Read Slice Design's DesignRush reviews here! So, why did Carlo chose a scorpion? The top car company logos show this area of design fully in action. From the design perspective, Mercedes has an elegant, powerful logo that’s been slightly modified throughout decades, but always keeping its recognizable shape. (adsbygoogle = window.adsbygoogle || []).push({}); When a company sets out to design their logo, there are number of psychological factors than go into it. A logo embodies the very spirit of the company, its values, heritage, brand vision and even the mission for the future. The colors on Abarth’s logo, green, white and red represent Italy. When analyzing the logo from the design perspective, we can see that Audi likes to employ a unified and holistic approach. You can clearly find the design of the brand on it’s logo. Chances are, we will never know since the brand has seemingly accepted their rings as the only driver of brand recognition. The predominantly black and gold hues on Lamborghini’s logo are inverted from the Ferrari’s gold and black colors, just to nurture that rivalry.