In fact, the old treatment with its uneven lettering suddenly makes no sense at all next to the new-old logo's typeface tummy-tuck. Copyright © 2020 CBS Interactive Inc. All rights reserved. Mirko Humbert is the editor-in-chief and main author of Designer Daily and Typography Daily. Only design nerds will notice, but once you see the two side by side the difference is obvious, and the newer revise is more pleasing. © 2010 CBS Interactive Inc. All Rights Reserved. GAP Logo Redesign Controversy!! Complete Dismay lol! If you unveil a revolutionary redesign, expect your customers to revolt." Updated on: October 14, 2010 / 2:05 PM Gap clothing company has ditched its new logo after only one week, due to an online backlash. Or, at the very least, I WOULD HAVE NOT WRITTEN MY “WE’RE REVERTING BACK” PRESS RELEASE HEADLINE IN … On BrandNew you can read an extensive post about the attention the redesign got from the web and the designers reactions to it. He is also a graphic designer and the founder of WP Expert. ICE Limitations. Legal Statement. So what are the perils of changing a company emblem? The companies essentially kept the essence of their original brands and gave them a new haircut. Many designers reacted to it by sending their proposals or fakes on Dribbble, the very opportunist (and contested) 99designs also launched a contest offering $500 to the best design. Gap has announced on its Facebook Page that it is scrapping its new logo design efforts, acquiescing to a torrent of criticism coming primarily from Facebook and Twitter users. ... "The 2009 redesign … This announcement made Mike Monteiro react, probably the best post about the Gap gate in my opinion. Related: First published on October 14, 2010 / 1:40 PM. I’m completely stunned to see this redesign getting approved and released for a brand that took more than 20 years to build and doing business over billions of dollars a year! What the Gap did wrong?When the Gap unveiled its new logo in 2010, the reaction was swift and unequivocal. The Gap logo saga has a final, unexpected twist: The "old" logo that was recently restored after a widely panned redesign has itself been slightly redesigned. The Gap logo redesign made a lot of buzz on the blogosphere during the past week, and there is a good reason for that: it looks awful. posted Oct 14, 2009, 11:16 PM by Hey Its Done Innovative Publications, Inc [ updated Oct 7, 2010, 9:56 PM] After quietly viewing the posted new logo on Gap… logo that was recently restored to its rightful place, logo changes that have taken place at Google and Starbucks, 5 Things the Gap Logo Flip-Flop Can Teach You About Branding, Decoding The Real Reason Why Gap Changed Its Logo. Gap is now trying to engage with the consumers for suggestions to avoid the continued backlash around this redesign which took place in the name of ‘modernisation’. Did Sales Decline Trigger The Gap's Disastrous New Logo? Hat tip to a BNET reader for pointing out the new/old logo. The Gap (GPS) logo saga has a final, unexpected twist: The "old" logo that was recently restored to its rightful place after a widely panned redesign has itself been slightly redesigned. http://blog.iso50.com/2010/10/06/gap-redesign-contest/ Rebranding's Catch-22: New Gap Logo Brings Out Fans of the Old Logo. Be in the know. I personally think that the whole Gap logo ordeal has been taken far past the realms of where it should have been; however, it really is to be expected because when one person gets outraged about something in the news, it seems to be contagious. Chris Krebs explains why election was secure, Ousted cybersecurity director debunks 2020 election rumors, Biden-Harris announce all-female communications staff, The last known slave ship and the community founded by its survivors, Birx: Assume you're infected if you gathered for Thanksgiving, U.K. official says "The Crown" should have "fiction" warning, Biden still winner in Wisconsin after recount is completed, Joe Biden suffers "hairline fracture" in foot, doctor says, F1 driver escapes horrific crash at Bahrain Grand Prix, Trump campaign loses appeal in Pennsylvania, What exit polls say about state of Georgia's Senate runoffs, Trump says he'll "certainly" leave if election results formalized, Kamala Harris calls teen who went viral for painting her portrait, "We're at war with a virus, not with each other," Biden says, Trump phones in false claims at Pennsylvania Senate committee hearing, Biden is first candidate in U.S. history to surpass 80 million votes, Trump will share presidential intelligence briefing with Biden. ISO50, is running a redesign contest with dozens of submissions already envisioning how a new Gap should look. More info. Gap has redesigned their much-loved logo.After doing a quick scan on design blogs and Twitter accounts, it seems like the Internet is collectively pretty against the minimal-retro redesign. Read more about it on: Adage FastCompany ISO50 NyMag Huff Po Brand Channel. Now, they're all the same height: New logo: Designer Daily is a place for designers to find inspiration, resources, and thoughts that will be useful to their daily work. Get the latest breaking news delivered straight to your inbox. But before leaving for the US, a wise man told me that going to the US is like getting on a train in Mumbai, it's a struggle to get in. Ironically, Gap itself is considering to turn to crowdsourcing. / MoneyWatch. Two popular design blogs have written extensive posts about the story, so I’ll just link to them: Idsgn has a good article about the reactions of Gap’s executives […] Market data provided by ICE Data Services. I don't know if anyone of you has ever gotten on a rush hour train in mumbai. When do states certify their election results? Old logo: Gap unveiled their new logo few days back that nobody seems to like – designers to consumers alike. The original, old logo had the crossbars on the G, A and P at different heights. It seems Gap North American president Marka Hansen got her desire to make the logo "more contemporary and current" after all, just not quite the way she thought she would. Gap's official Facebook account has more than 720,000 fans and has been the main channel through which the company has posted updates and responses to the criticism regarding the new logo. Gap Logo Redesign Photo credit: Vanity Fair . The Gap (GPS) logo saga has a final, unexpected twist: The "old" logo that was recently restored to its rightful place after a widely panned redesign has itself been slightly redesigned. News provided by The Associated Press. Logo redesign is closely aligned with branding and any negativity around brand symbol sure hurts businesses very hard. (Click to enlarge the image at right and the difference becomes obvious.). Gap's official Facebook account has more than 720,000 fans and has been the main channel through which the company has posted updates and responses to the criticism regarding the new logo. No one complained. Two popular design blogs have written extensive posts about the story, so I’ll just link to them: Idsgn has a good article about the reactions of Gap’s executives or AIGA president. If I was The Gap I would have countered the backlash by changing my logo to this. Powered and implemented by FactSet. Gap Logo Redesign images Gap logo redesign escapade ; Update: The original Gap logo; return_to_india. The revision reminds me a little of logo changes that have taken place at Google and Starbucks. The redesign attracted the kind of mainstream attention and brought down the kind of wrath that, for a marketer, must be horrifying to watch. Gap clothing company has ditched its new logo after only one week, due to an online backlash. It is maintained by Mirko Humbert, a Swiss graphic and web designer. The Gap logo redesign made a lot of buzz on the blogosphere during the past week, and there is a good reason for that: it looks awful. 02-24 11:06 PM. That, it seems, is the way to do it. http://www.nowpublic.com/style/gap-new-logo-gap-re-brands-new-helvetica-font-2693144.html.