Ingegnere, futurista e fondatrice di Discoverplaces. So, on one hand there are disillusioned people who cease doing anything, while on the other there are people who want to look more deeply into issues in order to understand the meaning of what is happening and to rebuild their local society. But it is a difficult step to take. If the visitors are international, then, your team to promote tourism must be familiar with at least one other language (an approach now taken by several international airlines). In this way portals like www.energitismo.com Specialpeople Specialplaces, that tell stories about places and people, can be useful. Now let’s see how you can organize these actions into a strategy that allows you to achieve success without the need for large financial investments but rather through investing your energies intelligently. The web is the main way to get in touch with thousands of potential tourists and can be used in two ways: by promoting in a general area or dealing professionally with the interests the potential visitors have and want satisfied. Let us consider an example of the many thematic festivals that are organized in various Italian centres and in particular the example of a literature festival. It has been proved that where the sense of public places is a common good, the spirit of the whole area changes and this positive atmosphere is immediately perceived by those who are not locals, by tourists or occasional visitors. At the outset, we note that even an isolated area can be attractive, and the smallest village can promote tourist activities, aiming to excite those people looking for ‘somewhere away from it all’. The web is divided into sites and portals, on the one part, and the social network for the other part. First step. Reading is a passion for many people and it was natural that it would generate many events. The situation is clear, on the one hand the small towns lose young people who go to seek fortune in other parts of the country and other countries while, on the other hand, there are people from all over the world who want to come and try the lifestyle of our small towns. The web functions as word of mouth but every story must have a beginning and you have to monitor everything happening so you can take action on the weaknesses in your strategy and tactics. We think of sports or musical gatherings, and we also think of the passions, hobbies, design and food. These are small details spread throughout your town that can never be programmed by one person, but come from the many individual efforts. This is because this festival has achieved good success while its counterparts in Rome and in other major cities have not had the same fate. This, for example, is the secret of success of sites such as www.tripadvisor.com and www.booking.com in which part of the content is written by the visitors themselves who leave their impressions and opinions on the site. people can experience all the innovative solutions and in which people are involved in dissemination events on the topic and in which experts get together to speak in public debates. At this point the first three words are communication, communication, communication. In reality it does not stop at just cleaning streets to attract and excite anyone, we need to pay attention to those thousand little details that are the personal contribution of the local citizens. The real secret of success is love by the promoter of the activity. This is just the first step to make citizens welcome travelers, by offering them the experiences they seek communicated in a language they understand. As for the logistics, we will not deal with projects involving major works but will assume that we have available a kit of basic infrastructure, i.e. UNESCO has drawn up a list of the places which are UNESCO World Heritage Sites. You can conduct face to face interviews at the local shopping … Yet everywhere in this world there are places that have managed to attract many visitors for their ‘stories’ and in Italy, ANCI-National Association of Italian has created a section and a website dedicated to Italian villages. Consultant for the development and promotion of the Touristic Development of Territories specialising in sustainability and in cultural promotion of small places and small enterprises. There are many examples of how some small activities, with strong local identities, have managed to revolutionize the socio-economic life of entire areas, such as the case of the Museum of Masks of Mamoiada in Sardinia. Even waste can become exciting if you encourage small industries and artisans for ‘upcycling’ – furniture, fashions, jewellery. The place where we live, the spaces we share with others should not be felt as a ‘public responsibility’ but as a ‘common good’. The love for the place where you live is perceived. There has to be a secret key in choosing an event that involves the essence of the place and becomes one of the symbols. If you do not have your own website in English or if you want to reach a large audience, you should rely on portals that sell services but also on portals that have a good reputation such as discoverplaces.travel.
Differences must be respected knowing that, in any case, tourists are looking for something different that does not frighten them too much. ENG
Even reading the words ‘book festival’ my mind immediately connects with some events that are well known such as the Mantua Literature Festival. The first step is to enhance the awareness of the potential of a territory with a classification of both... Second step. For half an hour, at an agreed signal, the village is lit only by candles to the sound of classical music. But how to attract new tourists to our area? I have personally seen cases of farms (agriturismos) that are always full and over-booked thanks to the level of kindness and attention by the managers that is transmitted directly, on the web and on social networks. But for these we are talking of mass tourism and to get to those big numbers needs large investment. IT
We have seen successful cases where these processes have been initiated by politicians but others in which the catalysts were citizens who became promoters of change by starting businesses that have involved and impressed the local population. Knowing the particular interests of your tourist, his hobbies and his interests, allows you to be able to more easily reach him through social networks which, by their nature, are structured around common interests. But it is also an added value in all other situations in which you want to promote a territory for other attractions because, if a traveller decides to embark on a journey, he will certainly eat at the location and will taste local dishes.