“Our campaign set out to celebrate the beauty of all hair types and the range of solutions Tresemmé offers but we got it wrong.”. It had requested a conference call with the EFF to discuss the matter, and said it was investigating the incident. Consumers in South Africa have hit out at the retailer, which posted an advert of the Unilever-owned brand’s advert showing ‘racist stereotypes’ of African hair #ClicksMustFall this is pure racism. The TRESemmé Colour Revitalise collection is designed specifically for colour-treated hair to help protect every single strand from the damage caused by everyday maintenance and styling. Roy Rochlin/Getty Images for NYFW: The Shows/AFP. Subscribe, Terms & This week, multinational consumer goods company Unilever came under fire … “The transgression that Clicks has made goes far beyond a simple advert, rather, it represents a cornerstone of anti-black racism which manifests itself through the disregarding of black identity.”, EFF Statement On Racist Clicks Advert pic.twitter.com/zVp8bwLY62, CIC @Julius_S_Malema has been to all Clicks outlets in Polokwane.The EFF will ensure no Clicks store operates for the next five days unless our demands are met. © 2020 Arena Holdings (Pty) Ltd. All rights reserved. #clicks pic.twitter.com/INQS5M0uEN — thabang350™ (@thabang350) September 4, 2020 Werkmans Attorneys, which represent Clicks in the matter, has previously represented public enterprises minister Gordhan in his legal battles. By Becky Bargh 8-Sep-2020. EFF tells Clicks to 'go to hell' after it explains hair ad was by TRESemmé. TRESemme advert. We recognise we have a role to play in creating a more diverse and inclusive S.A, starting with our website content. READ ALSO: Checkers ditches TRESemmé: Pressure to expose execs behind Clicks ad. EFF tells Clicks to 'go to hell' after it explains hair ad was by TRESemmé. Last week, the company had run an advert on its website with an image of African hair, which was labelled as dry and damaged, while an example of white hair was described as fine and flat. The TRESemmé Colour Revitalise collection is designed specifically for colour-treated hair to help protect every single strand from the damage caused by everyday maintenance and styling. Living Proof launches frizz controlling oil, SheaMoisture launches fund to help black salon owners during pandemic, Unilever pledges sustainability promise with Love Beauty and Planet, © HPCi Media Limited | Registered in England No. On 8th September 2020, Twitter was on a brawl after Clicks South Africa declared that it was going to delist all the TRESemme products from its stores. The marketing campaign issued by the Unilever-owned brand’s South African team shows a white woman with blonde straight hair captioned ‘normal hair’, compared with a black woman’s afro hair labelled ‘frizzy and dull hair’. Zuma could face big stick for flouncing out of Zondo probe, ANC won't pay R102m for election posters despite court order, Cyril Ramaphosa faces his first motion of no confidence in parliament, State capture: Zizi Kodwa fingered for multiple 'suspicious' payments, Geoff Makhubo accused of using 'influence' to secure ANC donations. Miss Universe Zozibini Tunzi has added her voice to the outcry over an advertisement for hair products by the health and beauty retailer Clicks. I'll try to add more as I find it. Tresemmé wrote: “We are very sorry that images used by a Tresemmé South African marketing campaign on the Clicks website appears to promote racist sterotypes about hair. Among the EFF's demands of Clicks was for it to publish the names of the senior management who signed off the advert, and that the independent contractors who were behind the advert be fired. Link to post Share on other sites. This comes after the retail group released a TRESemmé advert on its website that has been condemned by the EFF as racist. Clicks has since taken down the advert and apologised, saying there was an oversight in publishing it. It said the advert was commissioned by the hair company TRESemmé. By. Which dry shampoo brands are most popular with beauty press? We also apologise to the Clicks group.”. Meanwhile, Dior was accused of cultural appropriation and racism last year after starring a Native American in its Sauvage fragrance campaign alongside long-standing frontman Johnny Depp. Competition for TRESemmé includes L'Oreal Paris Hair Care, Garnier (Hair Care), Pantene, Head & Shoulders, Tío Nacho and the other brands in the Health & Beauty: Hair Care industry. Meanwhile, police are investigating several incidents across the country where stores were vandalised. Show the world your true colours with our expert, sulphate-free, colour care system. Consumers in South Africa have hit out at the retailer, which posted an advert of the Unilever-owned brand’s advert showing ‘racist stereotypes’ of African hair #ClicksMustFall this is pure racism. By Naledi Shange - 07 September 2020 . “I apologise unreservedly for the hurt and anger these images have caused.”. Twitter hashtags have also been been deployed by the group including #clicksmustfall and #shutdownclicks. Protesters have hit out at South African beauty retailer Clicks over a ‘racist’ Tresemmé advert posted on its website. Professional-quality hair products, hair care tips, how to guides and videos, fashion news, street style and more from TRESemmé®. The images are not in line with the values of our brand, or of Clicks. The retail giant said it had done a lot to promote products which cater for black hair. #2 is actually in this commercial as well. Consumers in South Africa have hit out at the retailer, which posted an advert of the Unilever-owned brand’s advert showing ‘racist stereotypes’ of African hair, #ClicksMustFall this is pure racism. In the past 30 days, TRESemmé has had 2,125 airings and earned an airing rank of #515 with a spend ranking of #217 as compared to all other advertisers. Read more at the SA government's online coronavirus portal or use the 24-hour public hotline: 0800 029 999. The move was instigated by an advert … The recent TRESemmé Clicks advert portraying black women’s natural hair as “dull” and “damaged” has brought to the fore the hair politics that black women battle with every day. TRESemmé Collections From frizzy or coloured, to thin, dry or damaged: we have the perfect products, whatever your hair type. By Brent Swails and Aisha Salaudeen, CNN . The company said the ad was not its own. Black dignity or death, we shall overcome,” read Sunday's response from the EFF. Clicks, however, replied that it did not have the power to do this as it was bound by data privacy laws. Quote; Share this post. Also, I'll try to see if I can get some better screenshots. Dove, another Unilever-owned brand, issued an apology in 2017 for a video clip that promoted its body wash product featuring a black woman transforming into a white woman. Nelly Ndlovu - 11/09/2020. Protesters outraged by ‘racist’ Tresemmé advert posted on retail website Clicks. Discover our collections and say hello to beautiful hair. Health and beauty retailer Clicks say they have put in place contingency plans to ensure the safety of staff and customers. Beauty brands have been at the centre of a number of ‘racist’ campaigns in recent years. The campaign set out to celebrate the beauty of all hair types and the range of solutions that TRESemmé offers, but we got it wrong. “After realising the advertisement has a potentially discriminatory connotation, on September 4 2020, Unilever SA and/or TRESemmé took down the advertisement from its website and on the same day published an apology on its website.”, The apology on the Unilever website read: “We are very sorry that images used in a TRESemmé SA marketing campaign on the Clicks website promote racist stereotypes about hair. We have made a mistake and sincerely apologise for letting you down. Hair Care | Marketing. I'll try to add more as I find it. “Your racist lawyers of Pravin Jamnandas Gordhan and your racist client, Clicks, can go to the nearest hell. The lawyers had penned a letter to the EFF in which they explained how Clicks found itself embroiled in a hair scandal. No "intern" excuse will be accepted. Members of the EFF, led by deputy president Floyd Shivambu, protested outside the Clicks retail store in Sandton City as part of a nationwide protest on September 7 2020.

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