If you don’t manage your school PR, you are at the mercy of others who will. Because most American schools can’t afford to have specialists in each of the areas that fall under the communications umbrella, some of the overlapping areas are often neglected, and our communication effectiveness can become counterproductive. So how and when do you generate new, innovative ideas? Every single school employee should receive customer service training—or at least understand its value to their customers and to their jobs. Like businesses and relationships, schools live and die (or pass and fail) by communication. You are proud of the work you do and the difference you make in the lives of others. School Social Media Management, Part 1 & Part 2. School Branding: How to Stand Out in the Crowd. It was anonymous, and the perception data was shared with the entire faculty and staff. Get started with our complimentary eBook: How to Create Sensational School Customer Service. Go to www.MarketingYourSchool.org and use the word “success” in the coupon area for $100 off! In a big way. If you don’t tell your own stories, you may not like the stories others tell about you. It builds trust, creates positive relationships, reduces problems and misunderstandings, increases enrollment, and reduces staff turnover. But, as educators, we often make assumptions that are not based in reality. To find out more about what that means and how to get there, here are some articles that should help. As a former public relations director, I always had a hard time describing where public relations ended and the other communications areas began. That means your sites will need to meet WCAG 2.0 AA standards. Unlike most faculty meetings, TWT was voluntary and the agenda was set by the participants. Marketing helps you strengthen your reputation and build positive perception. And thus Tea With Teachers, or TWT, was born. Our current use of email and casual faculty room conversations are not sufficient any longer. Once a month, I would meet with parents in the morning to discuss anything and everything having to do with the school. Marketing your school lets you positively influence your existing customers and the community as they learn about the great things happening at your school. They want to feel welcomed, valued, and understood. It contained operational nuts and bolts, calendar events and deadlines, observations and insights from the school leader and others, weekly goals (which were shared with students as well), and at least one professional article aligned with the school’s mission and vision. Yes, we know that in your heart, you are a caring, dedicated professional. The Monday Memo was like a Napoleonic bulletin—it kept the troops well-informed and on the path to victory. It was a time to brainstorm crazy ideas—ideas that might just lead to improved teaching and learning. Our customers form their opinions based on our actions, not on our admirable intentions. Note: This can be accomplished electronically, but being eyeball to eyeball makes a world of difference. If you get a request, be sure to respond promptly. 3 Pillars of an Effective School Marketing Plan. The exact opposite happened for me with Chick-fil-A. When it comes to communication in schools, less is not more, and more is not necessarily better. Interest and engage them on their social media, and send them to your website for “the rest of the story.” It is an ideal and very effective push/pull communications strategy. If you don’t do anything else to enhance your communications strategies, put your efforts into creating a remarkable school customer service environment. You’ll even receive access to the online resources to supplement the marketing calendar. For me, an example is McDonalds. Happy communicating! “Don’t you have more important things to do?” she asked. During the school day, it’s almost impossible to think creatively. It is the feeling invoked when people hear your school name. It is your effort to influence positive attitudes. Or maybe a company where social media is edgy and fun, but their public relations is always in crisis mode? We humans make most of our purchasing decisions with our heart, not our heads. The real goal of effective communication, whether it is in our schools or with our spouse, children, or co-workers, is to share information or ideas with the desired result that the recipient understands our meaning and sees our point of view. An endless barrage of emails, texts, handouts, and announcements can lead to a communication overdose. Use Technology. I think we would all agree: Talking is not necessarily communicating. For example, can you think of a company that has strong marketing efforts, but their customer service fails? It evidently wasn’t very important. When you consider your school’s communications strategies, go for consistency (everything you do should support your school’s mission) and use a multi-prong approach. You need to know who you are and build a powerful brand based on that knowledge. We should include customer service training for every school employee and volunteer as part of any onboarding or new hire process. #6 School brandingAs mentioned above, in order to stand out in the minds of your customers and potential customers and to be able to compete in an age of school choice, you need two things. The lines between them blur a bit, which actually makes them easier to implement.

ways to improve communication in schools

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ways to improve communication in schools 2020